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Controlling 2015 Keynote Recap & Webcast with Gary Cokins

Gary Cokins 100x100Gary Cokins is an internationally recognized expert, speaker, and author in advanced cost management and enterprise performance and risk management systems. Gary emphasized that now is the time for the accounting and finance to expand beyond financial accounting, reporting, and cost control and discussed how companies and individuals can support sales and marketing target to increase profits.

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Controlling 2015 Keynote Annoucement


b2ap3_thumbnail_IMG_3445.jpgWe are pleased to announce that Gary Cokins will deliver the Controlling 2015 conference keynote entitled Measuring and Managing Customer Profitability.

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Closing the Wide Gap Between Accounting and the Marketing/Sales Function

Gary Cokins ResizedI look forward to presenting at the Controlling 2015 conference September 21-24 in San Diego. I am passionate about management accounting. My belief is there is much opportunity for accountants to improve the quality of information they provide to internal users to support better decision making.

 

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Controlling 2014 Speaker Profile: Gary Cokins

This week we are profiling Controlling 2014 speaker Gary Cokins. Gary is an internationally recognized expert, speaker, and author in advanced cost management and enterprise performance and risk management systems. He is the founder of Analytics-Based Performance Management LLC, an advisory firm located in Cary, North Carolina.

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